Loblaw Spring Campaign
Loblaw Extra Helping Spring Campaign
The Loblaw Extra Helping Spring Campaign ran April 4-24. One hundred per cent of food donations and 85 per cent of cash donations from these bi-annual campaigns go directly to the local food bank, while the remaining 15 per cent of donated cash will support provincial food bank programs. Thanks to the support and generosity of customers, in 2013, the Extra Helping™ Food Drive raised more than $1.9 million in funds and over 1.5 million pounds of food for food banks across the country. The next campaign will just before the holiday season.